LORD Corporation, headquartered in Raleigh, N.C., invented the first aircraft engine mounts, and today, LORDŽ Mounts remain the gold standard. To a new generation of customers, however, LORD's history of innovation and quality isn't as widely known.
Trade ads couldn't begin to tell that history nor efficiently reach our narrowly defined audience. But how about coasters--more specifically, colorful ceramic and cardboard mats that commemorate famous fighter planes, all outfitted with LORD Mounts? Historic aircraft provide a connection that only LORD can claim: maker of the original engine mounts of the industry. And coasters deliver an ongoing reminder of that message, not a one-time impression.
So when it's time to make a purchasing decision about engine mounts, the answer is as close as the customer's coffee cup. That's assuming they'd want to risk sloshing java on their collectible LORD Mounts coasters.
